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PSG and L’Oréal agree partnership through 2028

PSG announced a new partnership with L’Oréal Groupe on 8 October.

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PSG · Paris · 31.05.2026. Archive photograph.
PSG · Paris · 31.05.2026. Archive photograph. Photo: Guallendra · CC0 1.0 · https://creativecommons.org/publicdomain/zero/1.0/ · https://commons.wikimedia.org/wiki/File:PSG_31_mai_2026.jpg
Сарпарастӣшуда · tiendabotadeoro.esPink on a darker canvas

PSG announced a new partnership with L’Oréal Groupe on 8 October.

Context

The agreement brings Vichy into skincare and haircare support for the men’s first team. It is a commercial and working partnership, not a sporting result. This PSG 2026/27 shirt belongs to the club’s 2026-27 collection.

What comes next

The announced programme includes observational studies at the Poissy Campus, educational content and fan experiences at selected home games. The announcement does not provide a detailed timetable for those activities.

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Инро низ хонед

Daryl Dike during Orlando City–Club León, 8 August 2026. Archive photograph.Ахбори рӯз

Dike and his second spell in Orlando

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