PSG and L’Oréal agree partnership through 2028

PSG announced a new partnership with L’Oréal Groupe on 8 October.

Context

The agreement brings Vichy into skincare and haircare support for the men’s first team. It is a commercial and working partnership, not a sporting result. This PSG 2026/27 shirt belongs to the club’s 2026-27 collection.

What comes next

The announced programme includes observational studies at the Poissy Campus, educational content and fan experiences at selected home games. The announcement does not provide a detailed timetable for those activities.