West Ham 2026/27: bubbles take over the third shirt

Unveiled on 6 August 2026, West Ham’s New Balance third shirt translates the bubbles associated with the club anthem onto a pale blue base.

A closer look at the design

The photograph shows circles of different sizes, with softly shaded edges crossing the body and sleeves. The crest, brand mark and sponsor are black, while deeper blue panels frame the sides.

The contrast does the work: the shapes appear to float, while the black applications remain easy to read. Without rigid stripes, the composition feels lighter and less symmetrical.

The details of this combination can also be explored in West Ham United Third Shirt 26/27 Men, within the club selection.

The design in context

The identity centres on a symbol shared with the stands. It offers a way to recognise West Ham through supporter culture even when the shirt uses an alternative palette.